Sports Intelligence Hub Means to Me

For me, the Sports Intelligence Hub is not just a concept — it’s a culmination of everything I’ve lived, worked for, and envisioned in the world of sports.

As someone who has walked the path from journalism to digital transformation, from football diplomacy to talent strategy, It’s where all those journeys converge — with the singular purpose of changing the game for good.

It stands for a future I’ve always believed in:
Where data doesn’t replace passion, but empowers it.
Where grassroots talent is not lost in the noise, but amplified through intelligence.
Where AI and analytics serve the real heroes — the players, coaches, scouts, and fans.

This Hub is my way of giving back to the game that has given me everything — not just memories, but meaning.
It’s about building a nerve centre where football meets foresight, where every corner of the country, every aspiring boy and girl, every coach with a dream — can be part of a smarter, fairer, and faster ecosystem.

It’s not just about creating champions — it’s about discovering them better, nurturing them smarter, and celebrating them deeper.

The world doesn’t lack talent — it needs vision, systems, and belief.
And this Hub is that belief — made real.

It is, and always will be, the beating heart of my mission to build the future of world sport — intelligently, inclusively, and indelibly.