Mission
“My mission is rooted in the belief that lasting transformation happens at the intersection of passion, precision, and purpose. I work to catalyze systems where media, sport, and technology don't just coexist—they evolve together to create meaningful, measurable impact across lives and generations.
Specifically, my mission includes:
1. Revolutionizing Talent Discovery Through Intelligence
I aim to disrupt outdated scouting models by integrating AI, neuroscience, and performance analytics—creating objective, accessible pathways for young athletes, regardless of geography or economic background.
Projects like the Tiger & Tigress initiative and the Maharashtra Cup embody my mission to reach millions of children with world-class training, not just promises.
2. Creating Global Platforms for Indian Potential
I strive to institutionalize Indo-German and Indo-European partnerships that are not transactional but transformational—such as the Sports Intelligence Hub in Munich, the India Football Centre in Ingolstadt, and collaborative initiatives with Bundesliga and the DFB.
I work to ensure that Indian-origin talent, both resident and diaspora, finds its rightful place on global stages through structured pipelines, mentorship, and ecosystem-building.
3. Using Media as a Force for Storytelling and Change
From founding India’s early news portals to leading digital media innovation at TV9 and beyond, I’ve always believed media is not just for broadcasting—it’s for building identities, movements, and access.
My mission is to tell the stories that matter—from the unsung heroes of grassroots football to the untapped genius of rural innovators—and to build platforms where those stories live on.
4. Integrating Innovation Across Every Touchpoint
I constantly explore and develop cutting-edge tools—be it NICARA brain mapping, anti-piracy broadcasting solutions, or immersive fan engagement technologies—because I believe innovation must not just be reactive but visionary.
Every project I touch is infused with this ethos: from QR-coded football history books for children to elite athlete development with mcube’s AI capabilities.
5. Driving Social Impact with Accountability
My mission is incomplete without humanitarian action. Through initiatives like the Junglemahal Cup, refugee football training, scholarships, and legacy support for retired athletes, I ensure my work uplifts communities—not just markets.
I aim to leave behind not just successful projects, but inspired ecosystems of change—where sport is peace, tech is opportunity, and collaboration is culture.”